Ideology

Ideology

Ideology is a set of ideas on which people base their actions. It is a set of beliefs that form the basis of a political, economic, or other system. It can be different points-of-view, myth, or belief from different kinds of people. Ideology can be a guide or a model for oneself.

Ideology helps ideas get sent out into the world and the media. Ideology also helps media get huge audience. It helps the audience look for the different implications and ideas about the world. Ideology helps audience view the media from many different perspectives or viewpoints. It has a huge impact on people’s thoughts.

One example of this could be the Public Relations Industry. Public Relations is “the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.” (dictionary.reference.com) The media and public relations industry together gives power to get conceptual ideas of our society to people who control the society.

Another example could be the sexual objectifications we always see on TVs, newspapers, and magazines. Since last few years, sexual objectifications in advertisements have been increasing so much, that we cannot even control it now. These ideological ideas are sent out into the world and the media and gave huge impact on producers’ thoughts that advertisements need sex objects to sell their products.  However, ideology later could be a positive impact on the media since it could change the audiences’ ideas, views, and perspectives anytime, anywhere.