Pepsi advertisements in the U.S., Korea, and Japan

Pepsi advertisements for each country are different because people from different countries have different tastes for advertisements.

This is an old Pepsi ad in the U.S. In the picture,  the first straw splits in half, trying to avoid going in to the Coca-Cola can. The second straw is just naturally stuck in to the Pepsi can. What the ad is trying to say is that Pepsi tastes so much better than Coca-Cola that even the straw tries to avoid going in to the Coca-Cola can.

 

This also is an old Pepsi commercial in 1995. In the commercial, a young boy just slurps and slurps, finally overdoes it, and gets sucked into the Pepsi bottle from his straw, leaving him trapped inside. The commercial is indicating that it tastes so good that the boy tried to drink even the last drop of the Pepsi, that made him trapped inside.

This is an ad from Japan. In the picture, a woman with thick eyeline and dark eyeshadow looks at the audience mysteriously. Next to the woman, there's a phrase saying "This is just as good as expected!" I think the ad is trying to persuade the audience by making the phrase and the good taste of the Pepsi seem obvious.

This is Korea's Pepsi ad. The two singers in the picture are jumping up high with Pepsi. The phrase in English says "Refresh Your World" and the phrase in Korean says "Wake up your own world" by drinking Pepsi.

People in the U.S. make commercials and advertisements funny because Americans LOVE funny commercials. Not just Pepsi, but other commercials and advertisements in the U.S. are really funny because funny advertisements are effective enough to capture American audience's attention. Appealing models can do the trick too, but Americans think that sense of humor is the most common way to attract audience.

Unlike the U.S., Japanese people LOVE appealing models. I think Japanese people are more sexually active than Americans, so they use women in commercials and advertisements. In the ad up there, a woman is wearing a heavy make up with sleeveless clothes showing her soft chest and shoulders. Japanese people know their target market, so they use appealing models as their technique of advertisement. 

Korea uses appealing models as their advertisement technique just like Japan, but advertising it in a different way. Korean people love singers and actors because they're what makes Korean people happy. Koreans listen to singers' music and watch dramas most of their lifetime, so those singers and actors are appealing to all children, teenagers, and adults. Koreans advertise with singers and actors who Korean people really love. Koreans will naturally watch TV commercials and advertisements when their favorite singers or actors are on TV, with the product.